In Store Music - for Shops and Retail
Music and retail are a powerful combination!
Background music in shops is often overlooked, but it plays a crucial role in creating a pleasant and inviting atmosphere for customers. It helps to set the tone of the store and can even influence purchasing decisions.
One of the main benefits of background music in shops is that it helps to create a sense of ambiance. It can make the store feel more inviting and welcoming, which can encourage customers to stay longer and browse more products. This is particularly important for retail stores that rely on impulse purchases. By creating a pleasant atmosphere, customers are more likely to make a purchase on the spot.
Background music can also be used to influence the mood of customers. Certain types of music can make customers feel more relaxed and comfortable, which can lead to them spending more time in the store. This can be particularly useful for high-end retailers who want to create a luxurious and upscale atmosphere. On the other hand, upbeat and energetic music can be used to create a more dynamic and exciting atmosphere that can help to drive sales.
Background music can also be used to create a sense of branding for the store. By playing a specific type of music, retailers can create an identity for their store that customers can associate with. For example, a store that sells vintage clothing might play oldies music to create a retro atmosphere, while a store that sells trendy fashion might play more contemporary music. This can help customers to remember the store and come back in the future.
Another benefit of background music in shops is that it can help to mask unwanted sounds. For example, if a store is located in a busy area, background music can help to mask the noise of traffic or other stores. This can make the store feel more peaceful and calm, which can help to create a more pleasant shopping experience.
In conclusion, background music plays a crucial role in creating a pleasant and inviting atmosphere for customers in shops. It can be used to set the tone of the store, influence purchasing decisions, create a sense of branding and mask unwanted sounds. Retailers should consider the importance of background music in their stores and use it as a powerful tool to improve the shopping experience for customers.
Rosi Systems has a team of music experts who will carefully pick music that fits your retail outlet. We are specialists at picking music to appeal to your target customers – that’s what we do!
Our technology has the most advanced playlist rotation in any background music product. It’s hard to believe, but our system one of the few available that doesn’t just play songs from a list in a random order! We actually plans out the artists, genres and song tempos etc properly, and also check whether songs played at around this time yesterday! Wave goodbye to repeated songs or artists and say hello to the best possible combination of music.
What will background music bring to the party??
Scientific research has shown that music has a powerful effect on our psychology, altering human moods and producing corresponding changes in human behavior.
Enterprising retailers have taken these findings to their logical next step: using music to increase retail sales.
“Marketers use [music] as a motivator in the purchase decision of consumers shopping in different environments due to easy way of manipulation of the music and the fact that music isn’t offensive to the consumer,” noted the Independent Journal of Management and Production.
That article surveyed a number of studies, all of which pointed to the same conclusion: Choosing the right music can boost sales!
Now get in touch with us and we’ll provide the solution to your background music needs!
The easiest way to get in touch is to fill in this form and we’ll reply within 24 hours! If you want an idea of how we can work with your business, don’t forget to tell us what you’re aiming to achieve –
For Background Music, how many separate shop sites do you have, how many areas in each are you looking for your music to fill??
Do you think you’d prefer PC Based or a streaming delivery solution?
If you want a radio style service, is it just music, or with promotional messages too?
Might you provide your own music or would you like to use our hand picked Libraries for each area? etc
Contact us now for further information on how we can help you with music for your shop or retail space!